Innocence Network
The Innocence Project approached me for a full rebrand and website redesign of their parent company, The Innocence Network. Alongside a strategist and a team of two UX designers, I elevated and modernized their identity system and redesigned their website, including an impressive 34 interior pages). The process involved stakeholder interviews, a competitive analysis, development of style tiles, navigation frameworks, extensive Figma designs, and oversight of a contracted development team to keep the whole visual system cohesive. Following the rebrand and website redesign, I was kept on to devamp their conference graphics for two years in a row, including print, social, and event design.
The website included an interactive map feature for family members and volunteers to find the nearest Innocence Network chapter.
We developed a custom CMS for the client's resource hub.
The brand book was extensive, including web elements, an expanded color palette to include all tag colors for their amicus brief bank and resource hub, and a logo story section that payed homage to their original identity system.